About Me

joanna-morrowMy name is Joanna Morrow and I am a business consultant. My greatest passion is helping companies be better at what they do. Whether it be workforce, technology, processes or cost management, improving performance in key areas can put your business on the fast-track to success. Often the only thing standing between a problem and its solution is another set of experienced eyes viewing from a different vantage point.


My Inspiration…

Over the last 25 years I have had the pleasure of working with companies of all sizes, industries and geographical locations. During that time my fascination with what makes certain companies successful has never waned. Every day I’m reminded that the starting point for any business is the same – a dream, an idea, an opportunity. But why do some organizations knock it out of the park and others can’t get off first base? What components are necessary for steady growth and prosperity? How do you take an idea and turn it into a brand or a multi-location, household name with several hundred employees?

Despite the unique obstacles companies inevitably face on the road to success, I have observed that successful organizations share three common characteristics. Beyond product, price, promotion, and place the big hitters focus equal if not more attention on three other “P”s that often get overlooked.

Any company can sell Product X or provide Service Y, but what differentiates you from everyone else in your field is your company philosophy. Your philosophy is your operational blueprint that explains your overall goals and your purpose. It is the beliefs and the principles your company strives to work toward.

Because methods for producing products tend to be similar, an organization can distinguish itself from its competitors by developing and communicating its unique people advantage. Mastering the art of attracting and retaining the right people is the secret sauce that often separates a good company from a better one.

In simplest terms, “process” describes the flow of work between an input and output. It is a group of interrelated tasks that happen as a result of an event. These tasks produce a desired result for the customer. Whether you make widgets, sell cars, produce electricity, or deliver legal advice, the best business model in the world will inevitably fail without efficient processes in place to support it.


My Commitment…

It really is this simple. When you clearly define who you are to employees who feel valued and who are properly trained and equipped to execute your vision, then you have a solid foundation. Then you are positioned to leave a significant footprint.

I’m here to help you make your footprint.

Using expertise in the area of Human Resources, Benefits & Compensation, Process Mapping, and Risk Management, I help companies achieve some of their most daunting goals. Whether you are trying to:

  • Grow your company
  • Reduce turnover
  • Train managers in HR, Benefits, Compliance and/or Technology
  • Reduce health insurance costs
  • Improve employee morale
  • Improve your organizational culture
  • Merge or acquire another company
  • Get a start-up off the ground
  • Gain a competitive advantage

My services can help get you there.

My firm works to understand your company philosophy and values. We diagnose your problem(s) based on observations and experience working with hundreds of companies before you. Then we work with you to fix them. In resolving the problems underlying whatever disruptive, undesirable symptoms you may be experiencing, your business is made stronger, your people are empowered, and your processes are more efficient.

Next time you have a problem, call me for a consultation. I may be able to help. If I can’t I will point you in the direction of the person or entity that can.


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